China provides a wealth of opportunity for any online retailer, whether they are based in the country itself or exporting into China from outside its borders. The UK in particular is one of the most popular locations from which Chinese customers purchase items and this creates a real opportunity for UK exporters.
Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales. Causes for abandonment are continually analysed and various tactics are incessantly being developed to discourage abandonment and get consumers back into shopping carts. We are standing by the exit door enthusiastically waving customers back into the store by sending customer support reminder emails about a cart’s contents or offering an incentive to come back and complete an order.
The IMRG e-Retail Survey questioned around 50 senior ecommerce professionals (Heads of Ecommerce, CEOs, Managing Directors and Marketing Directors) regarding sales growth forecast, plans for international expansion, international delivery, Click & Collect, mobile commerce and customer retention strategies. The email survey was conducted in March 2014.
Competition or Collaboration between eCommerce and the High Street. The worst of times for the High Street, the best of times for the consumers, is then just another tale of retailers being swept away by an Amazon flood, of eCommerce versus the rest? This whitepaper will argue that the reality is more complex.
The choice of services and service providers available to international mailers and shippers has expanded significantly, adding to the competitive nature of the UK market. Not only have the number of routes increased, but there are now more providers to choose from and services now offer a range of features never available before.
This report, as a companion piece for the IMRG Connect Fashion Event being held on Wednesday 12th February 2014, brings together insight for the sector, including data from the IMRG Capgemini e-Retail Sales Index. As well as providing the reader with an in-depth grounding of the key performance metrics, the IMRG Fashion Sector Insight Report offers insight from IMRG experts on the consumer behavioural changes that are impacting this sector.
Social media is giving consumers a new outlet to vent their frustrations about companies whose online ordering and delivery services disappoint. In this article, Paul Galpin, Managing Director, P2P Mailing, examines how bad news can travel fast if delivery failings occur, and outlines how forward-thinking companies are turning to expert partners to protect brand reputation.