Amazon Dash – why rush?

Dash is the latest service offering from Amazon to arrive in the UK. Originally launched in the US in March 2015, the physical instant purchase button brings one-push buying for everyday essential items including nappies, toilet roll, dishwasher tablets and washing powder. The branded wireless buttons are connected to an Amazon account and instantly enable the user to replenish household items.

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Lessons from Amazon’s Returns Loophole

A contractual loophole reportedly allows Amazon customers to get their money back for items they have bought from the website without having to return their purchases.[1] This recent revelation applies to items under – £10 but what does it say about retail industry attitudes to returns in general? Above all, this move highlights Amazon’s financial ability to write off returns. However, small independent online retailers may not be in the same position to implement such a policy. Ultimately, for most retailers ignoring returns can lead to heavy repercussions. Research by Harris Interactive shows that 85% of customers say that they will stop buying from a retailer if the returns process is a hassle. Therefore it is essential that retailers get the returns process right in order to deliver a strong customer experience – so what are the key steps to returns success?

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